Activate SKAdNetwork

Instructions to activate SKAdNetwork on your iOS inventory and maximize your revenue with Ogury.

Last updated 8 months ago

Activate SKAdNetwork

Instructions to activate SKAdNetwork on your iOS inventory and maximize your revenue with Ogury.

What's SKAdNetwork?

StoreKit Ad Network, or SKAdNetwork, is a privacy-centric framework presented by Apple to provide ad campaigns for iOS apps. It helps ad networks and advertisers measure their ad activity (such as impressions, clicks, and app installs) on an aggregated level while maintaining user privacy.

Why should you activate SKAdNetwork as a publisher?

Since the rollout of iOS14.5, ad campaign performance can no longer be relied on IDFA. Once you support SKAdNetwork, your apps (considered as source apps) become eligible to display ads related to those campaigns and receive then copies of winning postbacks. Thus, it increases monetization opportunities and therefore eCPMs.

How to activate SKAdNetwork?

Step 1. Integrate Ogury iOS SDK to v4.1.2 or above

This version includes support for SKAdNetwork, Apple’s framework for on-device mobile install attribution.
Please refer to your mediation platform documentation for more details about mediation adapters to their iOS-14-compatible versions.
If using CocoaPods to add the Ogury SDK, please make sure to have Minimum CocoaPods version : 1.10.0
Please note that it’s supported on devices running iOS v10.0 or higher

Step 2. Add SKAdNetwork IDs to Info.plist

In order to make your app available to IOS campaigns, you need to:

Add SKAdNetwork IDs of each Ogury partner in the Info.plist file as follows: Please refer to Apple’s documentation on configuring the Info.plist for more information:
- Open Info.plist inside the Xcode Project navigator.
- Click the Add button (+) beside a key in the property list editor and press Return.
- Enter SKAdNetworkItems and select ‘Array’ in the Type column. (SKAdNetworkItems is An array of dictionaries containing a list of ad network IDs).
- Add a dictionary item, then add a single String item inside the dictionary.
- For each String item, add SKAdNetworkIdentifier as the key and the ad network identifier as the value.
Here is the list of SKAdNetwork IDs of the partners that Ogury would like to enable SKAdNetwork campaigns with:

Company

Ad Network ID

Website

Aarki

4fzdc2evr5.skadnetwork

AdColony

4pfyvq9l8r.skadnetwork

AdColony / Mobilike

6g9af3uyq4.skadnetwork

Adform

2fnua5tdw4.skadnetwork

Adikteev (Trademob)

ydx93a7ass.skadnetwork

AdTheorent

cg4yq2srnc.skadnetwork

Appier

v72qych5uu.skadnetwork

Appreciate

mlmmfzh3r3.skadnetwork

APS (Amazon)

p78axxw29g.skadnetwork

Avazu

pwdxu55a5a.skadnetwork

Beeswax

c6k4g5qg8m.skadnetwork

BidMachine

wg4vff78zm.skadnetwork

BidSlash

g28c52eehv.skadnetwork

Bidsopt

523jb4fst2.skadnetwork

Bidswitch

294l99pt4k.skadnetwork

Bigo

a8cz6cu7e5.skadnetwork

Charboost

f38h382jlk.skadnetwork

Criteo

hs6bdukanm.skadnetwork

CrossInstall (Twitter)

prcb7njmu6.skadnetwork

Dataseat

m8dbw4sv7c.skadnetwork

Edge226

9nlqeag3gk.skadnetwork

Engage:BDR

cj5566h2ga.skadnetwork

Fiksu

u679fj5vs4.skadnetwork

Glispa

a7xqa6mtl2.skadnetwork

GlobalWide Media

g2y4y55b64.skadnetwork

InMobi

wzmmz9fp6w.skadnetwork

IponWeb Performance

294l99pt4k.skadnetwork

Jampp

yclnxrl5pm.skadnetwork

Kayzen

4468km3ulz.skadnetwork

LifeStreet

t38b2kh725.skadnetwork

Liftoff

7ug5zh24hu.skadnetwork

LiquidM

rx5hdcabgc.skadnetwork

Loopme

5lm9lj6jb7.skadnetwork

9rd848q2bz.skadnetwork

MediaSmart

7rz58n8ntl.skadnetwork

MMG

ejvt5qm6ak.skadnetwork

mobupps

275upjj5gd.skadnetwork

Mobvista

kbd757ywx3.skadnetwork

Moloco

9t245vhmpl.skadnetwork

MyTarget

n9x2a789qt.skadnetwork

Ogury

w7jznl3r6g.skadnetwork

Outbrain

97r2b46745.skadnetwork

Pangle

22mmun2rn5.skadnetwork

Personaly

44jx6755aq.skadnetwork

Pubnative

tl55sbb4fm.skadnetwork

Remerge

2u9pt9hc89.skadnetwork

RTB House

8s468mfl3y.skadnetwork

Sift

klf5c3l5u5.skadnetwork

Smadex

ppxm28t8ap.skadnetwork

SmartyAds

74b6s63p6l.skadnetwork

Spyke Media

44n7hlldy6.skadnetwork

StackAdapt

kbmxgpxpgc.skadnetwork

StartApp (Start.io)

5l3tpt7t6e.skadnetwork

The Trade Desk

uw77j35x4d.skadnetwork

ThingOrTwo

6964rsfnh4.skadnetwork

Tradedoubler

84993kbrcf.skadnetwork

Tremor (Unruly)

pwa73g5rt2.skadnetwork

Valassis

mtkv5xtk9e.skadnetwork

Verizon

e5fvkxwrpn.skadnetwork

Vungle

gta9lk7p23.skadnetwork

WidenAd

r45fhb6rf7.skadnetwork

Yandex

zq492l623r.skadnetwork

Youappi

3rd42ekr43.skadnetwork

You can download Ogury's full list thanks to the link below:

The following example shows an array with two dictionaries that represent the example ad network IDs Ogury and Smadex:

<array>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>w7jznl3r6g.skadnetwork</string>
    </dict>
    <dict>   
         <key>SKAdNetworkIdentifier</key>
         <string>ppxm28t8ap.skadnetwork</string>
    </dict>
</array>

Last updated 8 months ago