Prerequisites & Vetting Process
Ogury works hard to provide a safe and trusted adtech ecosystem. To connect our demand, we ask you to follow the guidelines below.
Unauthorised categories
We will not monetise your domains or apps if:
They are part of our IAB category blacklist (can differ by country).
They have prohibited content - please note that this is a contractual term available in our T&C’s.
Unauthorised apps
If your app belongs to one of the following categories, we won’t be able to monetise it.
Illegal streaming
Flashlight apps
App not on the store
Apps for kids
Gaming with realistic violence (ex: First Person Shooter games)
Gaming apps with 17+ content rating
VPN apps
Ad quality criteria
1- Mobile web
Your domain will be rejected if it doesn’t respect the following guidelines:
Ad refresh must be limited to intervals of 30 seconds or more and must occur only while in-view
Maximum two outstream video ads must be allowed to play at the same time, on a given page (in-view)
Number of ads on the page must be below 5 ads per page (in-view) or less if they outweigh the content of the page.
Domains with expanded ads over content are not allowed without a clear exit path.
Domains with pop-ups, redirects and/or adult content are not accepted.
Domains must be active - meaning new content must be posted on the website at least 4 months ago.
Inventory coming from synthetic or purchased traffic (e.g. incentivised webviews, rewarded webviews, clickbait style advertising, etc..) is prohibited.
2- In-app
Your app will be rejected if it doesn’t respect the following guidelines:
The featured reviews on the app store or google play should overall be positive, no comments of ad spam, payouts, app being faulty, etc.
Updates should be frequent: at least on a monthly basis.
The developer information needs to be legitimate (app developer, website, contact email should all match up):
Contact email: A professional email no free service email
Developer website: "about us", "contact us", app-ads.txt implemented, the developer can be traced and is legitimate (i.e. can be googled, has employees on sites like LinkedIn, everything needs to check out)
IVT & Brand Safety rules
In order to comply with all our clients’ requirements, we have strict IVT and Brand Safety rules applied. These rules can differ depending on the country.
Overall, we aim for less than 1% IVT rate and we remove from our delivery all assets that are flagged as High and High & Moderate risk by our partners (IAS and Double Verify).
Technical Setup
Mobile web inventory
We don’t accept the following technical set up:
No Safe Frames except for Standard Banners ad unit
No AMP Traffic
All CMP should include Ogury’s vendor ID 31
Only one of Ogury format per page load (unless it’s the in-article format)
In-app Inventory
You need to use our latest SDK and follow our regular releases for updates
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