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Integration of Ogury Ad Formats using Equativ (formerly Smart) as an Ad Server
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Integration of Ogury Ad Formats using Equativ (formerly Smart) as an Ad Server
Last updated
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Set up your Advertiser and Campaign in your Equativ AdServer account as you are used to do. You might want to create a particular Ogury Advertiser to facilitate your reporting, but it is not necessary. If you are not sure what to do, you can refer to the Equativ AdServer Documentation for as well as Management.
Create an Insertion that uses Direct as Channel Setting and keep following the steps of the until you reach the .
Make sure Default Banner is selected as Template.
Click on Add an Agency Script
Alternatively Add A Creative and choose Agency Script as Type.
Fill in the creative Name and set Width and Height to 1
. Optionally you can put your Ogury Ad Unit ID as external reference.
Insert the Tag of your choice into the textfield labeled as Customized Script for the Creative
If you don't can or want to create the tags by yourself, Ogury might provide you with a so called Custom Code Snippet. This means that all configuration is done in the Ogury Interface and you don't need to worry about anything. A custom code would look like the tag below and you can use it like any other agency script:
Click on Add Creative to save your settings.
You are now ready to put your Insertion online. Don't forget to set up your insertion targeting in the next tab, if necessary. The campaign priority will behave like a regular direct campaign along with the competing RTB insertions.
Well done ! You finished the configuration required to integrate the Ogury Exclusive Demand Tag through Equativ.
[countgo]
is a . It will be automatically replaced and allows you to track clicks in your ad server. Ogury currently doesn't support the timestamp Macro.
For more customisation options, please refer to the section as well as the implementation documentation for each format: