Adform

You can use the links below to navigate to the relevant section:

Configure the Deal with the Inventory tab

1. Navigate to Inventory > Deals > Create

2. Input deal details and save the deal by selecting Create. You will need to enter the following details:

   • Deal name

   • Deal id: enter the deal is as shared by your Ogury contact

   • Associated Inventory source (Ogury Bidswitch)

   • Associated Advertisers

   • Pricing Type: private

   • Price

Creative Upload

Under the Banners section of Adform you are able to upload the creatives that you would like to use for your campaign. Adform supports all creatives types, like regular HTML5 banners, Video, Audio, dOOH, Native ads, and much more.

For video ads:

1. Navigate to Creatives > Banners

2. Once in the Banner tab navigate to Create > Video > Legacy In-Stream

3. Upload the video asset (accepted formats: .mpg , .mpeg , .wmv ,.webm , .3gp , .html ,.mov , .m4v , .ogv ,.mp4 , .mkv )

For display banners:

1. Navigate to Creatives > Banners

2. Click on Upload > HTML5 Standard Ad

3. Drag and drop your zip file(s) there. Bulk uploading multiple HTML5 banners is possible.

Prepare Files for Uploading

• Compress each HTML5 banner for the Adform system as a .zip file. Make sure that it has all the https://www.adformhelp.com/hc/articles/9738596324881#UUID-233f4844-a6b1-8b52-7f98-d04b623b2372 .

• The .zip file for the HTML5 banner must have a manifest.json file along with the images, scripts, and other necessary content.

• Name any files for additional banner elements (such as images) included in the .zip file with the same name as the HTML file.

• The manifest.json file should have a click tag. If Adform can't find a click tag, it generates a default one automatically. If this occurs, test banners to make sure they are clickable. To test a banner, click on the banner. If it generates a message "Testing... Success, clickmethod validated." it means that the banner is clickable.

• Adform assigns a landing page automatically based on the uploaded manifest.json file, but you can reassign it when editing the banner. To do so, select a click URL (landing page) from the landing page list.

Create the Campaign, Order, and Line Item

• Campaigns and Orders should be created as you would normally do.

• Line item should be configured as follows:

1. Add Line item name, budget and date range

   • Configure desired pacing.

   • Set a CPM bid that is inline with the floor price and takes into account your Adform fees.

2. Ensure that the correct deal is selected in the inventory tab and that no other inventory source is selected.

3. Ensure the desired creative(s) are assigned within the banner section.

After the Campaign is Setup

After the campaign is set up and before it goes live, AdForm Support must enable "global buying" on their side.

Open Auction Activation

In this page we will share the information to activate Ogury in open exchange using Adform

Ogury is available as an inventory source for each buyer in Adform. Clients have to go into the line item, under the tab “Inventory”, to adjust their selection in the “Inventory sources” section.

Step 1: where you need to go

Step 2: search for Ogury, and add this to your selection

Here is the link to the Help Article in Adform’s Help Guides: https://www.adformhelp.com/hc/en-us/articles/9738561912721-Set-Up-Inventory-Targeting

Below a screenshot of their internal help guide: