DV360

You can use the links below to navigate to the relevant section:

Set Your Creative

Video Creative

Upload Process

1. At the Campaign level, click the Creative dropdown tab on the left navigation bar, then click the Creatives tab.

2. Click New > Third party > Third-party video.

1. Enter the creative Name and Vast tag URL and click Save.

1. Once saved, your creative will be reviewed by DV360 and exchanges. This creative approval process usually takes 8 hours. Only DV360 approval is required to start serving your creative through an Ogury deal. You’ll know DV360 has approved your creative when its status appears as Servable or Approved.

Display Creative

Using Ogury Creative

Asset Requirements & Specs:

1. At the Campaign level, click the Creative dropdown tab on the left navigation bar, and then click the Creatives tab.

2. Click New > Third party > Third-party display.

1. Enter the following:

• Desired creative Name

• Dimensions: 1x2

• Desired Landing Page URL

• Let “Don’t scale to fit device fit” unchecked

• Let “MRAID” unchecked

• Check “Requires HTML5”

• Expanding direction: None (default setting)

• Expands on hover box unchecked (default setting)

• Copy paste the Celtra tag given by your Ogury contact in the Third-party tag section

1. Click Save

1. Once saved, your creative will be reviewed by DV360 and exchanges. This creative approval process usually takes 8 hours. Only DV360 approval is required to start serving your creative through an Ogury deal. You’ll know DV360 has approved your creative when its status appears as Servable or Approved.

Using Your Own Creative

1. At the Campaign level, click the Creative dropdown tab on the left navigation bar, and then click the Creatives tab.

2. Click New > Upload > HTML5 or image.

1. Enter the desired creative Name

2. Upload the creative file

3. Let “Don’t scale to fit device width” unchecked

4. Enter the desired Landing Page URL

5. Click Save

1. Once saved, your creative will be reviewed by DV360 and exchanges. This creative approval process usually takes 8 hours. Only DV360 approval is required to start serving your creative through an Ogury deal. You’ll know DV360 has approved your creative when its status appears as Servable or Approved.

Accept Ogury Deal

For PG, PD and PMP Deals

1. Log into DV360. The Advertisers tab appears by default.

2. Click the Inventory dropdown tab on the left navigation bar, and then click the Negotiations tab.

1. Click the deal name communicated by your Client Success contact. The terms of the deal negotiated with Ogury will appear. Click Accept.

4. Now, the deal is available to be targeted within your line item.

Create Campaign

Select an Ogury Deal

After you’ve added an Ogury deal as a new inventory source, you can navigate to your Advertiser and follow the process below:

1- Create a new Campaign.

• The campaign represents the overall budget and flight dates for the advertiser campaign or media plan. Do not add targeting at the campaign level.

2- Set up a dedicated Insertion Order (IO) to target the Ogury deal.

• A campaign can have multiple strategies and can therefore have multiple IOs. Do not add targeting at the IO level.

• Set the budget at this level. Bear in mind it represents the total spend including media costs and other fees. Be sure to set it accordingly.

• Pacing at the IO level should be set up as "Ahead" so that it can be set precisely at the line item level.

3- Create a new line item within the dedicated IO for Ogury as follows:

A) Under the IO, click new line item. Select Video or Display depending on the activation you run with Ogury.

B) Set up Inventory Source as follows:

• Quality: Select Authorized and Non-Participating Publishers

• Ensure 0 Exchanges and 0 Subexchanges are selected within Public Inventory section

• Select the Ogury deal you previously accepted within Deals and Inventory Packages section

For PG Deals

After accepting our PG (partner level > inventory > negotiation), you need to configure the PG deal.

Select only the size you want to use and de-select all other sizes (by clicking on the paint > cf SS below). Otherwise, you can not finalize the configuration of your PG deal.

Now there are 2 ways to validate your deal and start the delivery:

1- Xandr SSP is required to validate your creatives

If you set up your deal through Xandr SSP, to start the delivery, the creative should be approved by Xandr SSP. The audit could take more than one day.

⚠️ Xandr can start the audit only if there is a creative ID for Xandr SSP in DV360 at the creative level. Otherwise, you need to contact your DV360 account to ensure the creative was pushed to Xandr (example below).

If Xandr ID exists but approval on the creative is pending, Ogury can contact Xandr to expedite/force the audit.

ℹ️ Reminder: if you have our OCS tag for creative, you should set up our tag in the DSP and select the 1x2 ad size.

2- The deal is not running through any other SSP. All you require is Google's approval and for the creative to be accepted.

Set Targeting

Ogury handles targeting (geo, device, fraud, brand safety) on its side; therefore, it is recommended to keep this line item’s section free from any prebid settings.

Ogury is integrated with DoubleVerify prebid on fraud and brand safety; therefore, you don’t have to set additional controls on the DSP side.

Main settings

If it is required on your side to set targeting settings, we recommend setting them at the line item level.

Below is a recap of the scale impact severity tied to each targeting setting. We recommend that you remove any of the blocking settings in the setup phase.

Other settings

Budget and pacing

We recommend setting the budget at the IO level. Remember that it represents total spend, including media costs and other fees. Be sure to set it accordingly. We recommend a pacing set as Ahead at the line item level.

Bid Strategy

• Your deal is Non-Guaranteed Fixed:

  • Select Fixed bid and add the CPM agreed with your Sales contact raised by 20% to prevent any bidding blocking. In any case, the auction clearing will be done based on the price agreed upon with your Sales contact.

• Your deal is Guaranteed Fixed:

  • Select Fixed bid and app the CPM agreed upon with your Client Success contact. The value set on your side has to match with what Ogury has set up on its side.

• Your deal is Non-Guaranteed Dynamic:

  • Select Automated bidding.

  • We recommend you keep DV360 default setting “while prioritizing spending my full budget (recommended)” to fully deliver your line item.

Frequency capping

Remove it completely if possible. A DV360 campaign/line with frequency capping will only respond to bids with cookies (Android) users. Any id-less users will automatically be excluded from the bid and not be eligible for a bid response. Ogury’s natural frequency is close to 3/user/Lifetime.

Troubleshooting Guide

DV360 provides a useful tool to troubleshoot the line items that struggle to deliver. When you log a report in the troubleshooter tool, you can share related information with Ogury, which then enables Ogury to provide you with the right guidance on how to solve any delivery issue on your line items.

Follow this guide to learn how to access the troubleshooter tool and, crucially, share reports with Ogury.

Access the Troubleshooter

1. Navigate to a line Item.

2. In the top menu, click Troubleshooter.

1. Select the Ogury deal you are targeting in your line item within the Inventory dropdown list.

4. From there, you will see what is filtering out incoming traffic from the Ogury deal. Please send screenshots of what is reported in the troubleshooting tool to your Ogury contacts so that they can help solve the issue. If Prebid, Targeting or Creative reasons filter out Ogury traffic, click on them to have a granular understanding of what is happening and send us the screenshots.

Open Auction Activation

This section includes information on how to activate Ogury in open exchange using DV360.

Ogury is available as an inventory source for each buyer in DV360. You can select Ogury by following these steps: Go to “Insertion Order Detail” → “Public Inventory” → Click to drop down the list button of Bidswitch and select Ogury.

1. In the ”Insertion Order Details”, scroll down to find “Inventory Source” Section, find “Public Inventory” and click on the pen on the right to edit

1. Search for Bidswitch, expand that list, and look for Ogury, and...

1. Add this to your selection