Microsoft Xandr Invest

You can use the links below to navigate to the relevant section:

Ogury Deal ID Setup Flow:

1. Ogury Deal ID Setup

2. Creative Manager

3. Advertiser

4. Campaign Ogury Deal ID

Deal ID Setup

1. After creating the Deal in the Ogury system, your Ogury representative will confirm the Deal's activation for targeting within Xandr and provide you with the Deal ID keystring.

2. Once activated, the deal will appear on the deal screen in the partner center.

Creative Manager

1. Navigate to Creative Manager for the creative setup.

1. Choose Advertiser → Create New → Select Format (either Video or Display). For 3rd party served creatives (like those from Ogury Studio), access the Third-party URL tab and input the URL. If a size is needed for display, opt for 1x2.

1. Upload your creative and preview it.

2. Assign a name to your creative and indicate the click-through URL.

3. Incorporate the creative code and requisite MACROs. Note: Clients must ensure the correct macro is included with Ogury Studio Tags. For concerns or inquiries, clients should contact the DSP support team.

1. Be cautious with the "Competitive Exclusions" category. This prevents creatives from competitive brands or categories from displaying simultaneously. Exclusions can also be set at the Advertiser level.

2. Opt for the "creative audit/QA" feature.

3. Click "Save".

Advertiser

After setting up the Deal, a campaign targeting the Ogury deal should be created.

1. In the Console, navigate to "Advertisers". Then, choose an Advertiser, select Line Items, create a New Campaign, and indicate which line item the campaign will be linked with.

2. For Campaign Type, pick “Buy using Deal ID”.

3. In "Deal Targeting", options for each deal can be edited or included/excluded. To see Deal Details, click on the eye icon. This lets you check the deal status, asking price (or “floor”), etc. For the “deal type”, choose "Private Auction".

4. Input the remaining campaign specifics. If you want a fixed amount for this campaign object, specify the budget. By default, the campaign media budget is set to “unlimited”.

5. In the "Buying Strategies" area, opt for the “Bid a Base CPM” choice.

6. In the base CPM field, input a fixed dollar amount as your bid. Ensure it's either greater than or equal to the recommended minimum bid value for the deal.

7. If needed, detail any advanced targeting. However, as the flow of impressions is already limited, we advise against adding extra targeting.

8. Attach the relevant creatives to your campaign. Here, you can adjust creative rotation preferences, landing URLs, and more.

Here is a guide for practices with Microsoft Xandr Invest.

Open Auction Activation

In this section you will find information on how to activate Ogury in open auction using Microsoft / Xandr.

• If you need to create a new advertiser:

On your Invest Seat, go to Advertisers -> All Advertisers and create a new Advertiser:

Once the Advertiser is created, you can go ahead and create an Insertion Order under it then a Line Item associated to that Insertion order.

• If you already have an existing advertiser:

In the line-item settings, go to Inventory and Brand Safety Targeting, select Open Exchange as a Supply Source:

Then, in the Advanced Targeting just below, include “Ogury Ltd” (ID: 11470) as a targeted Exchange: