Standard Formats (Desktop) Specs

In this section, you will find the specs for standard IAB formats available on Desktop. Desktop is available on both managed and programmatic.

Desktop Sizes Available & Specs:

• Billboard

  • Size (px): 970x250

  • Format: PNG, JPEG, or GIF

  • Initial Load: 250 kB

  • Subload: 500 kB

  • Static image / backup file (PNG/JPEG): 250kB

  • Aspect Ratio: 4:1

• Leaderboard

  • Size (px): 728x90

  • Format: PNG, JPEG, or GIF

  • Initial Load: 150 kB

  • Subload: 300 kB

  • Static image / backup file: 150kB

  • Aspect Ratio: 8:1

• Half Page

  • Size (px): 300x600

  • Format: PNG, JPEG, or GIF

  • Initial Load: 250 kB

  • Subload: 500 kB

  • Static image / backup file: 250kB

  • Aspect Ratio: 2:1

• MPU

  • Size (px): 300x250

  • Format: PNG, JPEG, or GIF

  • Initial Load: 150 kB

  • Subload: 300 kB

  • Static image / backup file: 150kB

  • Aspect Ratio: 1:1

• Skyscraper

  • Size (px): 160x600

  • Format: PNG, JPEG, or GIF

  • Initial Load: 150 kB

  • Subload: 300 kB

  • Static image / backup file: 150kB

  • Aspect Ratio: 1:4

Best Practices

• Put necessary elements only (logo, headline, CTA)

• Text needs to be legible and concise

• CTA: 2/3 words maximum with an action verb (ex: “Buy now”, “Discover”, “Learn more”)

• Use the brand guidelines (fonts, colors...)

Assets needed for custom resizing by Ogury Design Team:

• High-resolution working files (layered PSD)

• Logos in vector format (PSD, AI, EPS, or SVG)

• Campaign copy

• Fonts

• Brand guidelines

Design Turnaround Times:

• Initial Creation: Minimum of 2 business days

• Revisions: Minimum of 1-2 business days depending on complexity

• Maximum 2 revisions per creative