Account Report

Overview

The Account Report provides a comprehensive view of the performance of campaigns associated with a specific account. This report includes key metrics that give you a high-level understanding of how various campaigns are performing under a specific account. Below are the metrics provided in the Account Report, along with a brief explanation of each:

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Metrics in the Account Report

1. Account Definition: The unique name of the account under which campaigns are running, retrieved and aligned with Salesforce. Purpose: Helps in tracking the performance of campaigns at the account level, giving a consolidated view of activities.

2. Campaign ID Definition: A unique identifier for each campaign associated with the account. Purpose: Used to differentiate and track individual campaigns within an account.

3. Campaign Definition: The name of the campaign running under the account. Purpose: Enables you to easily recognize and monitor specific campaigns within the account.

4. Strategy Definition: The advertising strategy employed, replaces the concept of variant in Admin. Purpose: Helps in understanding which tactics are being used to achieve campaign goals.

5. Impressions Definition: The number of times an ad from a campaign was displayed to users. Purpose: Measures the reach and visibility of campaigns under the account.

6. Clicks Definition: The number of times users clicked on ads from the campaign. Purpose: Provides insight into user engagement with campaign ads, showing the level of interaction.

7. Click-Through Rate (CTR) Definition: The percentage of impressions that resulted in clicks. Formula: (Clicks ÷ Impressions) × 100 Purpose: Gauges the effectiveness of campaign creatives in driving user interaction.

8. Video Completes Definition: The number of times users watched the campaign's video ads to completion. Purpose: Indicates how engaging video content is to the target audience.

9. View-Through Rate (VTR) Definition: The percentage of video impressions that were watched to completion. Formula: (Video Completes ÷ Video Impressions) × 100 Purpose: Helps measure the effectiveness of video campaigns in holding audience attention.

10. Spend Definition: The total amount spent on the campaign under the account. Purpose: Tracks the financial investment in campaigns to ensure they are cost-effective and align with budgetary goals.

11. Currency Definition: The currency in which the spend is recorded. Purpose: Ensures financial clarity, especially for campaigns that might span multiple regions or operate with different currencies.

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How to use the Account Report

The Account Report helps you:

• Get a holistic view of campaign performance under a specific account.

• Compare the effectiveness of different strategies across campaigns.

• Monitor and optimize campaigns for better results in terms of reach, engagement, and cost-efficiency.

• Track spend and financial performance to maintain budget alignment.