Standard Formats (Mobile) Specs

In this section, you will find the IAB standard sizes and specs for standard formats available on mobile.

Standard mobile banners are available for the following:

• Display campaigns only

• Both managed and programmatic campaigns

• Both mWeb and in-app campaigns

Mobile Sizes Available & Specs:

• Mobile Interstitial 320x480

  • Size (px): 320x480

  • Format: PNG, JPEG, or GIF

  • Initial Load: 200 KB

  • Subload: 400 KB

  • Static image / backup file (PNG/JPEG): 200 KB

  • Aspect Ratio: 2:3

• Half page or double rectangle 300x600

  • Size (px): 300x600

  • Format: PNG, JPEG, or GIF

  • Initial Load: 250 KB

  • Subload: 500 KB

  • Static image / backup file (PNG/JPEG): 250 KB

  • Aspect Ratio: 2:1

• Medium Rectangle or MPU 300x250

  • Size (px): 300x250

  • Format: PNG, JPEG, or GIF

  • Initial Load: 150 KB

  • Subload: 300 KB

  • Static image / backup file (PNG/JPEG): 150 KB

  • Aspect Ratio: 1:1

• Mobile Banner 300x50

  • Size (px): 300x50

  • Format: PNG, JPEG, or GIF

  • Initial Load: 50 KB

  • Subload: 100 KB

  • Static image / backup file (PNG/JPEG): 50 KB

  • Aspect Ratio: 6:1

• Mobile Leaderboard 320x50

  • Size (px): 320x50

  • Format: PNG, JPEG, or GIF

  • Initial Load: 50 KB

  • Subload: 100 KB

  • Static image / backup file (PNG/JPEG): 50 KB

  • Aspect Ratio: 6:1

• Large Mobile Banner 300x100

  • Size (px): 300x100

  • Format: PNG, JPEG, or GIF

  • Initial Load: 50 KB

  • Subload: 100 KB

  • Static image / backup file (PNG/JPEG): 50 KB

  • Aspect Ratio: 3:1

• Large Mobile Leaderboard 320x100

  • Size (px): 320x100

  • Format: PNG, JPEG, or GIF

  • Initial Load: 50 KB

  • Subload: 100 KB

  • Static image / backup file (PNG/JPEG): 50 KB

  • Aspect Ratio: 3.2:1

• Large Rectangle 336x280

  • Size (px): 336x280

  • Format: PNG, JPEG, or GIF

  • Initial Load: 150 KB

  • Subload: 300 KB

  • Static image / backup file (PNG/JPEG): 150 KB

  • Aspect Ratio: 1.2:1

Best Practices

• Put necessary elements only (logo, headline, CTA)

• Text needs to be legible and concise

• CTA: 2/3 words maximum with an action verb (ex: “Buy now”, “Discover”, “Learn more”)

• Use the brand guidelines (fonts, colors...)

Assets needed for custom resizing by Ogury Design Team:

• High-resolution working files (layered PSD)

• Logos in vector format (PSD, AI, EPS, or SVG)

• Campaign copy

• Fonts

• Brand guidelines

Design Turnaround Times:

• Initial Creation: Minimum of 2 business days

• Revisions: Minimum of 1-2 business days depending on complexity

• Maximum 2 revisions per creative