What Are Personas?

Introduction to Personas

Personas are groups of people that are anonymized and grouped together based on specific online behaviors and attributes at a placement level.

Our data model collects data at the placement level from many sources. All of these sources give us a robust data set of 1.5BN data points per year and counting.

1. Ogury Exclusive Surveys

2. Contextual and Semantic Data

3. Bid Request Data

4. Open Source Data

5. Ogury Campaign Data

We use AI to segment the placement-level data into Personas. We continue to enrich these profiles with campaign data that enhances our data model and enriches our Personas through a feedback loop of 50K campaigns per year.