Campaign Report

Overview

The Campaign Report provides valuable insights into the performance of your advertising campaigns. This report delivers key metrics that help you measure and optimize campaign effectiveness, enabling better decision-making. Below are the metrics provided in the Campaign Report, along with a brief explanation of each:

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Metrics in the Campaign Report

1. Campaign ID Definition: A unique identifier assigned to each campaign. Purpose: Used to track and manage individual campaigns.

2. Campaign Name Definition: The name of the campaign set by the user. Purpose: Helps to easily identify and refer to specific campaigns in reports.

3. Brand Definition: The brand or product being advertised in the campaign. Purpose: Useful for grouping campaigns and comparing brand performance.

4. Strategy Definition: The advertising strategy employed, replaces the concept of variant in Admin. Purpose: Provides insight into the tactics used to achieve campaign objectives.

5. Impressions Definition: The number of times an ad is displayed to users. Purpose: Indicates the reach and visibility of the campaign.

6. Clicks Definition: The number of times users clicked on your ad. Purpose: Measures audience engagement and interest in your ad content.

7. Click-Through Rate (CTR) Definition: The percentage of impressions that resulted in clicks. Formula: (Clicks ÷ Impressions) × 100 Purpose: Helps gauge the effectiveness of ad creatives in driving user interaction.

8. Video Completes Definition: The number of times users watched your video ad to completion. Purpose: Shows how engaging your video content is to your audience.

9. View-Through Rate (VTR) Definition: The percentage of video impressions where the ad was watched to completion. Formula: (Video Completes ÷ Video Impressions) × 100 Purpose: Indicates the effectiveness of your video ads in maintaining viewer attention.

10. Spend Definition: The total amount of money spent on the campaign. Purpose: Helps you track budget usage and analyze cost efficiency.

11. Currency Definition: The currency in which your campaign spend is measured. Purpose: Ensures clarity in financial reporting, especially for campaigns running in different regions or markets.

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How to Use the Campaign Report

By regularly reviewing the metrics in the Campaign Report, you can:

• Assess how well your campaigns are performing across various strategies.

• Identify high-performing campaigns to allocate more budget.

• Optimize campaigns that may not be meeting expectations by adjusting strategies or creative content.

• Track spending to ensure your campaigns are cost-effective.