Daily Report

Overview

The Daily Report provides a day-by-day breakdown of your campaign performance across various accounts and brands. This report offers granular insights into daily metrics, enabling you to track trends and make timely adjustments. Below are the metrics included in the Daily Report, with explanations for each:

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Metrics in the Daily Report

1. Date Definition: The specific date for which the metrics are being reported. Purpose: Allows you to analyze campaign performance on a daily basis, making it easier to track trends and identify fluctuations in key metrics.

2. Account Definition: The unique identifier or name of the account associated with the campaigns. Purpose: Helps in tracking the performance of campaigns within specific accounts.

3. Brand Definition: The brand or product being promoted in the campaign. Purpose: Useful for grouping and comparing the performance of different brands within an account.

4. Campaign ID Definition: A unique identifier for each campaign. Purpose: Enables tracking of individual campaign performance on a daily basis.

5. Campaign Name Definition: The name of the campaign being reported. Purpose: Provides an easy way to identify and refer to specific campaigns in the daily report.

6. Strategy Definition: The advertising strategy employed, replaces the concept of variant in Admin. Purpose: Gives insight into the tactics used and their daily impact on campaign outcomes.

7. Impressions Definition: The number of times the campaign's ads were displayed to users on a given day. Purpose: Measures the reach and visibility of the campaign on a daily basis.

8. Clicks Definition: The number of times users clicked on the campaign's ads on a given day. Purpose: Tracks daily user engagement and interaction with the ads.

9. Click-Through Rate (CTR) Definition: The percentage of impressions that resulted in clicks for that day. Formula: (Clicks ÷ Impressions) × 100 Purpose: Assesses the effectiveness of the campaign's creatives in driving interaction on a daily basis.

10. Video Completes Definition: The number of times users watched the campaign's video ads to completion on that specific day. Purpose: Shows how engaging your video content is on a daily basis.

11. View-Through Rate (VTR) Definition: The percentage of video impressions that were watched to completion on the given day. Formula: (Video Completes ÷ Video Impressions) × 100 Purpose: Helps evaluate the daily effectiveness of your video ads in maintaining viewer attention.

12. Spend Definition: The total amount of money spent on the campaign for that day. Purpose: Allows you to monitor daily budget usage and cost efficiency.

13. Currency Definition: The currency in which the daily spend is recorded. Purpose: Ensures clarity in financial reporting, especially for campaigns running in multiple regions or using different currencies.

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How to Use the Daily Report

With the Daily Report, you can:

• Monitor the day-to-day performance of your campaigns and spot trends early.

• Adjust campaign strategies and creatives based on daily insights.

• Track spending to ensure budget alignment and cost-efficiency on a daily basis.

• Compare daily performance across different accounts, brands, and strategies to optimize campaigns.