Ogury Personas

The Ogury Personas section includes over 200 pre-existing Personas per country that can be activated as part of your clients' campaigns. These Personas can be combined to create custom audiences, unlocking a combination of 1.3M Personas.

In the Personas & Insights module, the Ogury Personas section includes the following content and features:

• A list of all Ogury Personas for each available country.

• Search and filter features to easily navigate the list of Personas.

• Pre-Campaign Insights for each Ogury Persona.

Search / Filter Available Personas

Using the Search bar at the top of the page, explore through our collection of available Personas. You can find a specific Persona by entering the name, such as Beauty Lovers.

If you are not searching for a specific Persona by name, you can filter our Personas by Category, Vertical, and Country or use a combination of the Search and Filters tools.

Each Filter option can be further defined by the following options:

• Category: This is the classification of the type of Persona you are looking for, with options being: Interest, Purchase Intent, and Socio Demo.

• Vertical: This is the topic area to which the Persona relates. These options include:

• Country: This is the list of countries where our Personas are available for insights and targeting. The list of available countries includes the following:

  • Argentina

  • Australia

  • Austria

  • Belgium

  • Brazil

  • Canada

  • Chile

  • Colombia

  • Denmark

  • Finland

  • France

  • Germany

  • Hong Kong

  • India

How to Access Pre-Campaign Insights

Once you have identified the relevant Persona from the list of Ogury Personas, you can click on the line item to view our Pre-Campaign Insights.

Our Pre-Campaign Insights are available for all Ogury Personas, and include:

• Definition of Persona and manifesto

• Socio-Demo

• Audience Interests & Top assets

• Survey Questions

• Audience Markers

• Devices

• Most Active Time of Day

• Geo distribution

How to Read our Pre-Campaign Insights

We have 8 sections included in our Pre-Campaign Insights. To understand each section and how to read the visual graphs, please see below:

1. Definition of persona & manifesto

Our description of the Persona and a summary of the key insights that identify the Persona.

1. Socio-Demo

Breakdown of the Personas primary gender & age.

1. Audience Interests

Characteristics and interests outside of the immediate scope

1. Survey Questions

Topics and interests that exhibit a strong correlation with the survey questions posed to this specific Persona. The radar chart represents the degree of association between the survey questions and the corresponding topics of interest.

1. Audience Markers

Keywords that represent your Persona's discriminant interests within the scope of your inputs.

1. Devices

Distribution of your audience based on time periods most active.

1. Most Active Time of Day

Distribution of your audience based on devices.

1. Geo distribution

The map showcases the geographical dispersion of the Persona, emphasizing the regions with the highest levels of activity.