Campaign Dashboard
Overview
The Campaign Dashboard is designed to provide a comprehensive, high-level overview of campaign performance. It is ideal for monitoring key metrics across a single campaign or a group of campaigns. This dashboard is divided into six sections, each offering valuable insights to help you understand and optimize campaign performance.
General Tab
The General Tab offers an overall snapshot of campaign(s) performance.
Key Metrics:
Spend: Total campaign(s) spend.
Evolution of Impressions: Trends in the number of ad impressions over time.
eCPC (Effective Cost Per Click): Average cost incurred for each click.
eCPM (Effective Cost Per Thousand Impressions): Average cost per thousand ad impressions.
eCPV (Effective Cost Per View): Average cost per video view.
Breakdowns:
Impressions by Device: A breakdown of how many impressions occurred on mobile, desktop, or tablet.
Impressions by Environment: Insights on whether impressions occurred in-app, mobile web, or desktop.
Impressions by Operating System: Data on which operating systems (iOS, Android, Windows, etc.) were used when ads were displayed.
Creative tab
The Creative Tab provides a detailed view of performance metrics for individual creatives within the campaign.
Creative Previews: Clicking on the creative name or ID will open a preview of the creative, enabling you to quickly assess its design and content.
Key Metrics:
Spend, Impressions, Clicks, CTR (Click-Through Rate), and more, filtered per creative to identify top-performing assets.
Clicks tab
The Clicks Tab focuses on tracking user engagement by showing the evolution of clicks over time.
Key Metrics:
Clicks Over Time: Visualizes how many times users clicked on your ads during specific periods, helping you monitor engagement trends.
Video tab
The Video Tab delves deeper into video ad performance, giving a detailed analysis of user engagement with video content.
Key Metrics:
VTR (View-Through Rate): The percentage of viewers who watched the entire video ad.
Video Completes: The number of times the video ad was watched to completion.
Video Quartiles: Shows how many users watched 25%, 50%, 75%, and 100% of the video. This helps in understanding where users drop off during the ad.
Creative Previews: Just like in the Creative Tab, clicking on the creative name or ID redirects to a preview of the video creative.
IAS Tab
The IAS Tab provides detailed brand safety and verification metrics, but only when the Ogury IAS tag is enabled on the campaign.
Important Note:
This section only shows data from Ogury’s IAS tag. If your campaign is using a different IAS tag or one provided by your company, this tab will not display any data.
Key Metrics:
Viewability, Fraud Detection, Brand Safety, and other key insights that ensure your ads are delivered in a brand-safe environment.
Region tab
The Region Tab provides a geographical breakdown of campaign performance.
Key Metrics:
Impressions and Clicks by region or country.
Spend and other performance metrics split across different geographies, helping you to evaluate which regions perform best.
How to Use the Campaign Dashboard
The Campaign Dashboard is a powerful tool for:
Gaining a quick, high-level overview of how your campaigns are performing across different segments.
Analyzing specific creatives, video content, or regions to optimize for the best results.
Monitoring key metrics like spend efficiency (eCPC, eCPM, eCPV) to ensure your campaign budget is being effectively utilized.
Assessing brand safety through the IAS tab when Ogury's tag is active.
By using this dashboard, you can identify trends, optimize creative assets, and adjust targeting based on performance data. The real-time updates allow for responsive decision-making, improving overall campaign success.
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